Digital Marketing & B2B Lead Generation Executive
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Full job description
Salary: PKR Negotiable
Gloves City is a Sialkot manufacturer and exporter of sports gloves, fitness products, sportswear, and leather goods, supplying international buyers with private-label and OEM products. The company is looking for a digital marketing executive to grow its online presence abroad and build a steady pipeline of B2B customers. The role blends hands-on marketing with buyer research, so it suits someone who is comfortable with SEO, social media, and reaching out to overseas wholesalers and brands. You will work full time from the Sialkot office.
What we're looking for:
- Practical SEO knowledge, including keyword research, on-page and technical optimisation, content improvement, and backlink building
- Experience managing several social media platforms and preparing content suited to each one
- B2B lead-generation and buyer-research skills, including prospect verification, professional outreach, and follow-up
- Strong written English and the ability to work independently on international buyer research
- Working knowledge of Canva, basic video editing, WordPress, Google Analytics, and Google Search Console
- A Bachelor's degree or relevant diploma in Marketing, IT, or Business, or equivalent practical experience; one to two years of relevant experience preferred
Key Responsibilities & Deliverables:
- Run the company's social media accounts across Facebook, Instagram, LinkedIn, TikTok, and YouTube, planning content calendars, product posts, reels, and replies to enquiries
- Research international keywords and improve on-page and technical SEO, website content, product descriptions, and blog articles
- Track indexing, rankings, and organic traffic through Google Search Console and Analytics, and build quality backlinks
- Research wholesalers, importers, distributors, and sports brands in target markets for private-label and OEM business
- Find and verify B2B prospects through LinkedIn, Google, and business directories, reach out professionally, follow up, and keep the lead database current
- Create product marketing content with Canva and other design tools, edit photos and short videos, and coordinate product shoots with the production team
- Prepare weekly lead-generation updates and monthly SEO and performance reports
Skills & Tools:
Position: Digital Marketing & B2B Lead Generation Executive
Work: On-site
Salary: Market Competitive
Company: GLOVES CITY
Work Location: Sialkot, Pakistan
Apply by sending your CV + profile through Jobswala.
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